#003 -The IKEA trap: you are not meant to get away cheap.

Being remarkable is not accomplished through mainstream.

And you know this already - cause if it is mainstream everybody's got it and that just makes you one of the crowd.

And yet: when it comes to interior everybody just looooves IKEA.  But here is the thing: you were NOT meant to succeed and come off cheap. Why? Cause it is a business of cause.

Listen to this episode and you will never see their catalog with the same eyes.